{"id":338,"date":"2025-12-01T09:29:29","date_gmt":"2025-12-01T09:29:29","guid":{"rendered":"https:\/\/evan.ebcmindset.com\/?p=338"},"modified":"2025-12-14T10:27:10","modified_gmt":"2025-12-14T10:27:10","slug":"why-modern-digital-marketing-needs-both-content-short-form-video-a-full-funnel-strategy-for-real-sales","status":"publish","type":"post","link":"https:\/\/evan.ebcmindset.com\/zh\/why-modern-digital-marketing-needs-both-content-short-form-video-a-full-funnel-strategy-for-real-sales\/","title":{"rendered":"\u5982\u4f55\u4ee5\u5167\u5bb9\u5275\u4f5c\u8005\u7684\u601d\u7dad\u505a\u6578\u4f4d\u884c\u92b7\uff1a\u5f9e\u514d\u8cbb\u6d41\u91cf\u5230\u7cbe\u6e96\u6210\u4ea4\u7684\u5b8c\u6574\u7b56\u7565"},"content":{"rendered":"<style>.kb-row-layout-id338_4ecee1-ef > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id338_4ecee1-ef > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id338_4ecee1-ef > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id338_4ecee1-ef > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id338_4ecee1-ef > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id338_4ecee1-ef > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id338_4ecee1-ef alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column338_a97552-2e > .kt-inside-inner-col,.kadence-column338_a97552-2e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column338_a97552-2e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column338_a97552-2e > .kt-inside-inner-col{flex-direction:column;}.kadence-column338_a97552-2e > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column338_a97552-2e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column338_a97552-2e{position:relative;}@media all and (max-width: 1024px){.kadence-column338_a97552-2e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column338_a97552-2e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column338_a97552-2e\"><div class=\"kt-inside-inner-col\"><style>.kb-image338_65418b-03 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image338_65418b-03 size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/evan.ebcmindset.com\/wp-content\/uploads\/2025\/12\/top-view-of-a-creative-workspace-with-laptop-coffee-and-hand-lettering-for-design-inspiration.-57690-1024x1024.jpg\" alt=\"Top view of a creative workspace with laptop, coffee, and hand lettering for design inspiration.\" class=\"kb-img wp-image-350\" srcset=\"https:\/\/evan.ebcmindset.com\/wp-content\/uploads\/2025\/12\/top-view-of-a-creative-workspace-with-laptop-coffee-and-hand-lettering-for-design-inspiration.-57690-1024x1024.jpg 1024w, https:\/\/evan.ebcmindset.com\/wp-content\/uploads\/2025\/12\/top-view-of-a-creative-workspace-with-laptop-coffee-and-hand-lettering-for-design-inspiration.-57690-300x300.jpg 300w, https:\/\/evan.ebcmindset.com\/wp-content\/uploads\/2025\/12\/top-view-of-a-creative-workspace-with-laptop-coffee-and-hand-lettering-for-design-inspiration.-57690-150x150.jpg 150w, https:\/\/evan.ebcmindset.com\/wp-content\/uploads\/2025\/12\/top-view-of-a-creative-workspace-with-laptop-coffee-and-hand-lettering-for-design-inspiration.-57690-768x768.jpg 768w, https:\/\/evan.ebcmindset.com\/wp-content\/uploads\/2025\/12\/top-view-of-a-creative-workspace-with-laptop-coffee-and-hand-lettering-for-design-inspiration.-57690-1536x1536.jpg 1536w, https:\/\/evan.ebcmindset.com\/wp-content\/uploads\/2025\/12\/top-view-of-a-creative-workspace-with-laptop-coffee-and-hand-lettering-for-design-inspiration.-57690-2048x2048.jpg 2048w, https:\/\/evan.ebcmindset.com\/wp-content\/uploads\/2025\/12\/top-view-of-a-creative-workspace-with-laptop-coffee-and-hand-lettering-for-design-inspiration.-57690-12x12.jpg 12w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\">\u5728\u7576\u4eca\u7684\u5e02\u5834\u4e2d\uff0c\u54c1\u724c\u5728 YouTube\u3001\u6296\u97f3\u3001\u5c0f\u7d05\u66f8\u3001Instagram\u3001Facebook\u3001\u7368\u7acb\u7ad9\u7b49\u5e73\u53f0\u63a8\u5ee3\u6642\uff0c\u90fd\u6703\u9047\u5230\u540c\u6a23\u7684\u56f0\u96e3\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5ee3\u544a\u6210\u672c\u8d8a\u4f86\u8d8a\u9ad8<\/strong><\/li>\n\n\n\n<li><strong>\u6d41\u91cf\u7af6\u722d\u8d8a\u4f86\u8d8a\u6fc0\u70c8<\/strong><\/li>\n\n\n\n<li><strong>\u7522\u54c1\u5229\u6f64\u8d8a\u4f86\u8d8a\u8584<\/strong><\/li>\n\n\n\n<li><strong>\u540c\u8cea\u5316\u5167\u5bb9\u6cdb\u6feb<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u5982\u679c\u54c1\u724c\u53ea\u6703\u300c\u767c\u7522\u54c1\u8cc7\u8a0a\u300d\uff0c\u90a3\u9ebc\u5e73\u53f0\u6c38\u9060\u4e0d\u6703\u514d\u8cbb\u63a8\u5ee3\u4f60\u7684\u5167\u5bb9\uff0c\u56e0\u70ba\u5e73\u53f0\u4e0d\u9760\u4f60\u7684\u92b7\u552e\u8cfa\u9322\uff0c\u5b83\u9760\u7684\u662f\u300c\u505c\u7559\u6642\u9577\u300d\u548c\u300c\u5167\u5bb9\u50f9\u503c\u300d\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e5f\u56e0\u6b64\uff0c\u6210\u529f\u7684\u6578\u4f4d\u884c\u92b7\u4e0d\u53ea\u662f\u62cd\u5f71\u7247\u3001\u5beb\u6587\u7ae0\uff0c\u66f4\u662f\u4e00\u5957\u5b8c\u6574\u7684\u5167\u5bb9\u7b56\u7565\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u4e00\u3001\u6d41\u91cf\u4e26\u4e0d\u53ea\u5206\u7a2e\u985e\uff0c\u66f4\u5206\u300c\u610f\u5716\u300d\uff1a\u6cdb\u6d41\u91cf vs \u7cbe\u6e96\u6d41\u91cf<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u6240\u6709\u5e73\u53f0\u90fd\u6703\u628a\u5167\u5bb9\u5206\u6210\u5169\u985e\u6d41\u91cf\u6c60\uff1a<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. \u6cdb\u6d41\u91cf\uff08Interest Traffic\uff09<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u9069\u5408\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u54c1\u724c\u6545\u4e8b<\/li>\n\n\n\n<li>\u77e5\u8b58\u5206\u4eab<\/li>\n\n\n\n<li>\u751f\u6d3b\u65b9\u5f0f<\/li>\n\n\n\n<li>\u7d93\u9a57\u5206\u4eab<\/li>\n\n\n\n<li>\u60c5\u7dd2\u50f9\u503c<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u9019\u985e\u5167\u5bb9\u5bb9\u6613\u5438\u5f15\u5927\u91cf\u66dd\u5149\uff0c\u4f46\u4e0d\u4e00\u5b9a\u76f4\u63a5\u5e36\u4f86\u8cfc\u8cb7\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. \u7cbe\u6e96\u6d41\u91cf\uff08Intent \/ Buyer Traffic\uff09<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5305\u542b\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u7522\u54c1\u6e2c\u8a66<\/li>\n\n\n\n<li>\u7522\u54c1\u8b1b\u89e3<\/li>\n\n\n\n<li>\u50f9\u9322\u3001QA<\/li>\n\n\n\n<li>\u540c\u985e\u6bd4\u8f03<\/li>\n\n\n\n<li>\u4f7f\u7528\u5fc3\u5f97<\/li>\n<\/ul>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading338_ffcbef-af, .wp-block-kadence-advancedheading.kt-adv-heading338_ffcbef-af[data-kb-block=\"kb-adv-heading338_ffcbef-af\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading338_ffcbef-af[data-kb-block=\"kb-adv-heading338_ffcbef-af\"]{display:flex;gap:0.25em;align-items:center;}.wp-block-kadence-advancedheading.kt-adv-heading338_ffcbef-af[data-kb-block=\"kb-adv-heading338_ffcbef-af\"] .kb-adv-heading-icon svg{width:1em;height:1em;}.wp-block-kadence-advancedheading.kt-adv-heading338_ffcbef-af mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading338_ffcbef-af[data-kb-block=\"kb-adv-heading338_ffcbef-af\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading338_ffcbef-af img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading338_ffcbef-af[data-kb-block=\"kb-adv-heading338_ffcbef-af\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style><p class=\"kt-adv-heading338_ffcbef-af wp-block-kadence-advancedheading kt-adv-heading-has-icon\" data-kb-block=\"kb-adv-heading338_ffcbef-af\"><span class=\"kb-svg-icon-wrap kb-adv-heading-icon kb-svg-icon-fas_hand-point-right kb-adv-heading-icon-side-left\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M512 199.652c0 23.625-20.65 43.826-44.8 43.826h-99.851c16.34 17.048 18.346 49.766-6.299 70.944 14.288 22.829 2.147 53.017-16.45 62.315C353.574 425.878 322.654 448 272 448c-2.746 0-13.276-.203-16-.195-61.971.168-76.894-31.065-123.731-38.315C120.596 407.683 112 397.599 112 385.786V214.261l.002-.001c.011-18.366 10.607-35.889 28.464-43.845 28.886-12.994 95.413-49.038 107.534-77.323 7.797-18.194 21.384-29.084 40-29.092 34.222-.014 57.752 35.098 44.119 66.908-3.583 8.359-8.312 16.67-14.153 24.918H467.2c23.45 0 44.8 20.543 44.8 43.826zM96 200v192c0 13.255-10.745 24-24 24H24c-13.255 0-24-10.745-24-24V200c0-13.255 10.745-24 24-24h48c13.255 0 24 10.745 24 24zM68 368c0-11.046-8.954-20-20-20s-20 8.954-20 20 8.954 20 20 20 20-8.954 20-20z\"\/><\/svg><\/span><span class=\"kb-adv-text-inner\"> <strong>\u7522\u54c1\u865f\uff1d\u6700\u8cb4\u7684\u6d41\u91cf<\/strong><br>\u56e0\u70ba\u5e73\u53f0\u53ea\u6703\u628a\u9019\u985e\u63a8\u7d66\u300c\u5df2\u7d93\u6709\u8cfc\u8cb7\u610f\u5716\u7684\u4eba\u300d\u3002<\/span><\/p>\n\n\n<p class=\"wp-block-paragraph\">\u5982\u679c\u5167\u5bb9\u53ea\u505a\u7522\u54c1\uff0c\u6d41\u91cf\u6703\u88ab\u9650\u7e2e\uff1b<br>\u5982\u679c\u5167\u5bb9\u53ea\u505a\u6cdb\u6d41\u91cf\uff0c\u8a2a\u5ba2\u4e0d\u6703\u8f49\u63db\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6240\u4ee5\u6b63\u78ba\u7b56\u7565\u662f\uff1a<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u6cdb\u6d41\u91cf\u5438\u5f15\u4eba \u2192 \u7cbe\u6e96\u5167\u5bb9\u6210\u4ea4\u4eba<\/strong><\/h3>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u4e8c\u3001\u5167\u5bb9\u5275\u4f5c\u7684\u4e09\u5927\u652f\u67f1\uff1a\u54c1\u724c\u3001\u5c08\u696d\u8207\u7522\u54c1<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u2460 \u54c1\u724c IP\uff08\u60c5\u7dd2\u50f9\u503c\u8207\u6587\u5316\uff09<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u76ee\u7684\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5efa\u7acb\u4fe1\u4efb<\/li>\n\n\n\n<li>\u8b93\u5ba2\u6236\u559c\u6b61\u4f60<\/li>\n\n\n\n<li>\u5efa\u7acb\u50f9\u503c\u89c0\u8207\u98a8\u683c<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u5167\u5bb9\u5305\u62ec\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u54c1\u724c\u6545\u4e8b<\/li>\n\n\n\n<li>\u54e1\u5de5\u6587\u5316<\/li>\n\n\n\n<li>\u5275\u8fa6\u4eba\u7406\u5ff5<\/li>\n\n\n\n<li>\u4f01\u696d\u7cbe\u795e<\/li>\n\n\n\n<li>\u5275\u4f5c\u904e\u7a0b<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u54c1\u724c\u5167\u5bb9\u91cd\u9ede\u5728\uff1a\u300c\u8b93\u5ba2\u6236\u611f\u89ba\u4f60\u662f\u4eba\uff0c\u800c\u4e0d\u662f\u51b7\u51b0\u51b0\u7684\u4f01\u696d\u3002\u300d<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u2461 \u5c08\u5bb6\u865f\uff08\u77e5\u8b58\u50f9\u503c\u8207\u4fe1\u4efb\uff09<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u76ee\u7684\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5efa\u7acb\u5c08\u696d<\/li>\n\n\n\n<li>\u89e3\u6c7a\u554f\u984c<\/li>\n\n\n\n<li>\u63d0\u4f9b\u65b9\u6848<\/li>\n\n\n\n<li>\u986f\u793a\u80fd\u529b<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u5167\u5bb9\u5305\u62ec\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u884c\u696d\u77e5\u8b58<\/li>\n\n\n\n<li>\u6848\u4f8b\u5206\u6790<\/li>\n\n\n\n<li>\u5e38\u898b\u932f\u8aa4<\/li>\n\n\n\n<li>\u89e3\u6c7a\u65b9\u6848<\/li>\n\n\n\n<li>\u5c08\u5bb6\u89c0\u9ede<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u9019\u985e\u5167\u5bb9\u6703\u5438\u5f15\u771f\u6b63\u6709\u9700\u6c42\u7684\u5ba2\u6236\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u2462 \u7522\u54c1\u5167\u5bb9\uff08\u76f4\u63a5\u6210\u4ea4\uff09<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u76ee\u7684\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u523a\u6fc0\u8f49\u63db<\/li>\n\n\n\n<li>\u9762\u5411 ready buyers<\/li>\n\n\n\n<li>\u56de\u7b54\u8cfc\u8cb7\u524d\u7591\u554f<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u5167\u5bb9\u5305\u62ec\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u7522\u54c1\u793a\u7bc4<\/li>\n\n\n\n<li>\u4f7f\u7528\u65b9\u6cd5<\/li>\n\n\n\n<li>\u512a\u52e2\u8ce3\u9ede<\/li>\n\n\n\n<li>\u50f9\u683c\u8207\u6bd4\u8f03<\/li>\n\n\n\n<li>\u6e2c\u8a66\u5f71\u7247<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u9019\u662f\u6700\u8cb4\u7684\u6d41\u91cf\uff0c\u4f46\u4e5f\u662f\u6700\u5fc5\u8981\u7684\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u4e09\u3001\u70ba\u4ec0\u9ebc\u5e73\u53f0\u4e0d\u6703\u514d\u8cbb\u5e6b\u4f60\u8ce3\u7522\u54c1\uff1f<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u56e0\u70ba\u5e73\u53f0\u7b97\u6cd5\u6c38\u9060\u8ffd\u6c42\u4e09\u4ef6\u4e8b\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u505c\u7559\u6642\u9577\uff08Watch Time\uff09<\/strong><\/li>\n\n\n\n<li><strong>\u4e92\u52d5\u7387\uff08Engagement\uff09<\/strong><\/li>\n\n\n\n<li><strong>\u5167\u5bb9\u50f9\u503c\uff08Value\uff09<\/strong><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u7d14\u7522\u54c1\u5167\u5bb9\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6975\u77ed<\/li>\n\n\n\n<li>\u6975\u7121\u804a<\/li>\n\n\n\n<li>\u7121\u6cd5\u5e36\u4f86\u505c\u7559<\/li>\n\n\n\n<li>\u7121\u6cd5\u5e36\u4f86\u5206\u4eab<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u5e73\u53f0\u6c92\u6709\u7406\u7531\u514d\u8cbb\u628a\u4f60\u63a8\u7d66\u66f4\u591a\u4eba\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6240\u4ee5\uff1a<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading338_e7713a-88, .wp-block-kadence-advancedheading.kt-adv-heading338_e7713a-88[data-kb-block=\"kb-adv-heading338_e7713a-88\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading338_e7713a-88[data-kb-block=\"kb-adv-heading338_e7713a-88\"]{display:flex;gap:0.25em;align-items:center;}.wp-block-kadence-advancedheading.kt-adv-heading338_e7713a-88[data-kb-block=\"kb-adv-heading338_e7713a-88\"] .kb-adv-heading-icon svg{width:1em;height:1em;}.wp-block-kadence-advancedheading.kt-adv-heading338_e7713a-88 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading338_e7713a-88[data-kb-block=\"kb-adv-heading338_e7713a-88\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading338_e7713a-88 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading338_e7713a-88[data-kb-block=\"kb-adv-heading338_e7713a-88\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style><p class=\"kt-adv-heading338_e7713a-88 wp-block-kadence-advancedheading kt-adv-heading-has-icon\" data-kb-block=\"kb-adv-heading338_e7713a-88\"><span class=\"kb-svg-icon-wrap kb-adv-heading-icon kb-svg-icon-fas_hand-point-right kb-adv-heading-icon-side-left\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M512 199.652c0 23.625-20.65 43.826-44.8 43.826h-99.851c16.34 17.048 18.346 49.766-6.299 70.944 14.288 22.829 2.147 53.017-16.45 62.315C353.574 425.878 322.654 448 272 448c-2.746 0-13.276-.203-16-.195-61.971.168-76.894-31.065-123.731-38.315C120.596 407.683 112 397.599 112 385.786V214.261l.002-.001c.011-18.366 10.607-35.889 28.464-43.845 28.886-12.994 95.413-49.038 107.534-77.323 7.797-18.194 21.384-29.084 40-29.092 34.222-.014 57.752 35.098 44.119 66.908-3.583 8.359-8.312 16.67-14.153 24.918H467.2c23.45 0 44.8 20.543 44.8 43.826zM96 200v192c0 13.255-10.745 24-24 24H24c-13.255 0-24-10.745-24-24V200c0-13.255 10.745-24 24-24h48c13.255 0 24 10.745 24 24zM68 368c0-11.046-8.954-20-20-20s-20 8.954-20 20 8.954 20 20 20 20-8.954 20-20z\"\/><\/svg><\/span><span class=\"kb-adv-text-inner\"> <strong>\u8981\u6210\u4ea4\uff0c\u4f60\u4e0d\u80fd\u53ea\u767c\u7522\u54c1\u5167\u5bb9\u3002\u4f60\u9700\u8981\u7528\u975e\u7522\u54c1\u5167\u5bb9\u5438\u5f15\u514d\u8cbb\u6d41\u91cf\u3002<\/strong><\/span><\/p>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u56db\u3001\u6211\u5982\u4f55\u70ba\u4f01\u696d\u505a\u5167\u5bb9\uff1a\u4e0d\u662f\u300c\u62cd\u5f71\u7247\u300d\uff0c\u800c\u662f\u6253\u9020\u300c\u5167\u5bb9\u7cfb\u7d71\u300d<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u8a31\u591a\u516c\u53f8\u4ee5\u70ba\uff1a<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u300c\u62cd\u5f71\u7247 = \u627e\u651d\u5f71\u5e2b\u300d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u9019\u662f\u932f\u7684\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u651d\u5f71\u80fd\u8b93\u7522\u54c1\u8b8a\u6f02\u4eae\uff0c\u4f46\u4e0d\u7b49\u65bc\u80fd\u8ce3\u3002<br>\u771f\u6b63\u80fd\u8ce3\u7684\uff0c\u662f<strong>\u5167\u5bb9\u80cc\u5f8c\u7684\u7b56\u7565<\/strong>\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6211\u5275\u4f5c\u5167\u5bb9\u524d\u6703\u6df1\u5165\u4e86\u89e3\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u516c\u53f8\u6587\u5316<\/li>\n\n\n\n<li>\u54c1\u724c\u8abf\u6027<\/li>\n\n\n\n<li>\u54c1\u724c\u627f\u8afe<\/li>\n\n\n\n<li>\u7522\u54c1\u5b9a\u4f4d<\/li>\n\n\n\n<li>\u76ee\u6a19\u5ba2\u7fa4<\/li>\n\n\n\n<li>\u5ba2\u6236\u75db\u9ede\u8207\u7662\u9ede<\/li>\n\n\n\n<li>\u7af6\u722d\u5c0d\u624b\u60c5\u6cc1<\/li>\n\n\n\n<li>\u5e73\u53f0\u8abf\u6027<\/li>\n\n\n\n<li>\u5167\u5bb9\u5f62\u5f0f<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u518d\u628a\u9019\u4e9b\u8f49\u5316\u6210\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u77ed\u5f71\u7247\u8173\u672c<\/li>\n\n\n\n<li>\u6587\u7ae0\u5167\u5bb9<\/li>\n\n\n\n<li>\u7522\u54c1\u5c0d\u61c9\u7684\u60c5\u611f\u6545\u4e8b<\/li>\n\n\n\n<li>\u54c1\u724c\u50b3\u64ad\u8a9e\u8a00<\/li>\n\n\n\n<li>\u5c08\u5bb6\u5167\u5bb9\u6df1\u5316<\/li>\n\n\n\n<li>\u8f49\u63db\u5c0e\u5411\u7684 CTA<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u9019\u4e0d\u662f\u300c\u62cd\u5f71\u7247\u300d\uff0c\u662f\u300c\u505a\u54c1\u724c\u300d\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u4e94\u3001\u5e73\u53f0\u904b\u71df\uff1aYouTube\u3001\u6296\u97f3\u3001\u5c0f\u7d05\u66f8\u3001\u5fae\u4fe1\u3001\u7368\u7acb\u7ad9\uff0c\u6211\u90fd\u80fd\u505a<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u6bcf\u500b\u5e73\u53f0\u90fd\u6709\u81ea\u5df1\u7684\u6f14\u7b97\u6cd5\uff0c\u4f46\u672c\u8cea\u4e00\u81f4\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6bcf\u652f\u5f71\u7247\u90fd\u8981\u6709\u300c\u52fe\u5b50\u300d\uff0c\u8b93\u4eba\u9858\u610f\u770b\u4e0b\u53bb<\/li>\n\n\n\n<li>\u6bcf\u7bc7\u6587\u7ae0\u8981\u6709 SEO \u548c\u53ef\u8b80\u6027<\/li>\n\n\n\n<li>\u6bcf\u500b\u5e73\u53f0\u7684\u53d7\u773e\u4e0d\u540c\uff0c\u9700\u8981\u7528\u4e0d\u540c\u8a9e\u8a00\u8aaa\u8a71<\/li>\n\n\n\n<li>\u6bcf\u500b\u5167\u5bb9\u90fd\u8981\u6709 CTA\uff0c\u4f46\u4e0d\u80fd\u786c\u63a8<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u6211\u53ef\u4ee5\u5354\u52a9\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>YouTube \u5f71\u7247\u8173\u672c\u8207\u526a\u8f2f<\/li>\n\n\n\n<li>\u6296\u97f3\u77ed\u8996\u983b\u526a\u8f2f\u8207\u904b\u71df<\/li>\n\n\n\n<li>\u5c0f\u7d05\u66f8\u7b46\u8a18\u64b0\u5beb<\/li>\n\n\n\n<li>\u5fae\u4fe1\u516c\u773e\u865f\u6587\u7ae0<\/li>\n\n\n\n<li>\u7368\u7acb\u7ad9 SEO \u6587\u7ae0<\/li>\n\n\n\n<li>Google Ads \u8207 GA4 \u8ffd\u8e64<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u516d\u3001\u6578\u64da\u5206\u6790\u8207 GA4\uff1a\u5167\u5bb9\u4e00\u5b9a\u8981\u300c\u770b\u6578\u64da\u300d\u624d\u80fd\u6210\u9577<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u6bcf\u500b\u5e73\u53f0\u90fd\u6709\u5404\u81ea\u7684\u6578\u64da\u5831\u544a\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u89c0\u770b\u6642\u9577<\/li>\n\n\n\n<li>\u8f38\u5165\u4f86\u6e90<\/li>\n\n\n\n<li>audience retention<\/li>\n\n\n\n<li>\u4e92\u52d5\u9ede<\/li>\n\n\n\n<li>\u6d41\u91cf\u4f86\u6e90<\/li>\n\n\n\n<li>\u641c\u5c0b\u8a5e<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u800c\u7368\u7acb\u7ad9\u5247\u4f7f\u7528\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>GA4<\/strong><\/li>\n\n\n\n<li><strong>Google Ads<\/strong><\/li>\n\n\n\n<li><strong>Search Console<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u6211\u53ef\u4ee5\u70ba\u4f60\u7684\u5167\u5bb9\u505a\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u884c\u70ba\u5206\u6790<\/li>\n\n\n\n<li>\u7528\u6236\u756b\u50cf\uff08Audience Persona\uff09<\/li>\n\n\n\n<li>\u54ea\u4e9b\u5167\u5bb9\u5e36\u4f86\u6d41\u91cf<\/li>\n\n\n\n<li>\u54ea\u4e9b\u5167\u5bb9\u8f49\u63db\u6548\u679c\u597d<\/li>\n\n\n\n<li>\u54ea\u4e9b CTA \u6709\u6548<\/li>\n\n\n\n<li>\u54ea\u4e9b\u9801\u9762\u9700\u8981\u512a\u5316<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u5167\u5bb9\u4e0d\u662f\u300c\u88fd\u4f5c\u300d<br>\u5167\u5bb9\u662f\u300c\u6e2c\u8a66 \u2192 \u8abf\u6574 \u2192 \u518d\u6e2c\u8a66\u300d\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u7d50\u8a9e\uff1a\u5167\u5bb9\u662f\u54c1\u724c\u6700\u9577\u4e45\u7684\u8cc7\u7522<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5ee3\u544a\u82b1\u5b8c\u5c31\u6c92\u6709\u4e86\u3002<br>\u9023\u63a5\u5ba2\u6236\u7684\uff0c\u662f\u300c\u5167\u5bb9\u300d\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u597d\u7684\u5167\u5bb9\u6703\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u8b93\u54c1\u724c\u88ab\u7406\u89e3<\/li>\n\n\n\n<li>\u8b93\u5ba2\u6236\u7522\u751f\u4fe1\u4efb<\/li>\n\n\n\n<li>\u8b93\u66f4\u591a\u4eba\u4e3b\u52d5\u627e\u4f60<\/li>\n\n\n\n<li>\u8b93\u5e73\u53f0\u9858\u610f\u5e6b\u4f60\u63a8<\/li>\n\n\n\n<li>\u8b93\u6d41\u91cf\u6210\u672c\u964d\u4f4e<\/li>\n\n\n\n<li>\u8b93\u4f60\u64c1\u6709\u81ea\u5df1\u7684\u53d7\u773e\u6c60<\/li>\n\n\n\n<li>\u6700\u7d42\u63d0\u9ad8\u6210\u4ea4\u7387<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u505a\u597d\u5167\u5bb9\uff0c\u4e0d\u53ea\u662f\u884c\u92b7\uff0c\u662f\u4f01\u696d\u7684\u9577\u671f\u7af6\u722d\u529b\u3002<\/strong><br>\u5982\u679c\u4f60\u9700\u8981\u5167\u5bb9\u7b56\u7565\u3001\u77ed\u5f71\u7247\u8173\u672c\u3001\u5f71\u7247\u88fd\u4f5c\u3001\u6587\u7ae0\u3001GA4 \u5206\u6790\u3001\u6216\u591a\u5e73\u53f0\u71df\u904b\uff0c\u6211\u90fd\u80fd\u5354\u52a9\u4f60\u3002<\/p>\n<\/div><\/div>\n\n\n<style>.kb-row-layout-id338_fa2c96-b7 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id338_fa2c96-b7 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id338_fa2c96-b7 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id338_fa2c96-b7 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id338_fa2c96-b7 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id338_fa2c96-b7 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id338_fa2c96-b7 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column338_071ad6-02 > .kt-inside-inner-col,.kadence-column338_071ad6-02 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column338_071ad6-02 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column338_071ad6-02 > .kt-inside-inner-col{flex-direction:column;}.kadence-column338_071ad6-02 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column338_071ad6-02 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column338_071ad6-02{position:relative;}@media all and (max-width: 1024px){.kadence-column338_071ad6-02 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column338_071ad6-02 > 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