{"id":902,"date":"2026-07-08T08:41:22","date_gmt":"2026-07-08T08:41:22","guid":{"rendered":"https:\/\/evan.ebcmindset.com\/?p=902"},"modified":"2026-07-08T13:17:57","modified_gmt":"2026-07-08T13:17:57","slug":"brand-video-restructuring-for-a-wellness-shop","status":"publish","type":"post","link":"https:\/\/evan.ebcmindset.com\/zh\/brand-video-restructuring-for-a-wellness-shop\/","title":{"rendered":"Brand Video Restructuring for a Wellness Shop"},"content":{"rendered":"<style>.kb-row-layout-id902_f00fe7-f2 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id902_f00fe7-f2 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id902_f00fe7-f2 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id902_f00fe7-f2 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id902_f00fe7-f2 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id902_f00fe7-f2 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id902_f00fe7-f2 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column902_db0425-36 > .kt-inside-inner-col,.kadence-column902_db0425-36 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column902_db0425-36 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column902_db0425-36 > .kt-inside-inner-col{flex-direction:column;}.kadence-column902_db0425-36 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column902_db0425-36 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column902_db0425-36{position:relative;}@media all and (max-width: 1024px){.kadence-column902_db0425-36 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column902_db0425-36 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column902_db0425-36\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading902_f6579f-21, .wp-block-kadence-advancedheading.kt-adv-heading902_f6579f-21[data-kb-block=\"kb-adv-heading902_f6579f-21\"]{margin-bottom:0px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading902_f6579f-21 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading902_f6579f-21[data-kb-block=\"kb-adv-heading902_f6579f-21\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading902_f6579f-21 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading902_f6579f-21[data-kb-block=\"kb-adv-heading902_f6579f-21\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading902_f6579f-21 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading902_f6579f-21\">Commercial Short Form Production Case<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading902_743054-4c, .wp-block-kadence-advancedheading.kt-adv-heading902_743054-4c[data-kb-block=\"kb-adv-heading902_743054-4c\"]{font-size:var(--global-kb-font-size-md, 1.25rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading902_743054-4c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading902_743054-4c[data-kb-block=\"kb-adv-heading902_743054-4c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading902_743054-4c img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading902_743054-4c[data-kb-block=\"kb-adv-heading902_743054-4c\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading902_743054-4c wp-block-kadence-advancedheading has-theme-palette-6-color has-text-color\" data-kb-block=\"kb-adv-heading902_743054-4c\">Brand Video Restructuring for a Wellness Shop<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading902_2a69ba-f6, .wp-block-kadence-advancedheading.kt-adv-heading902_2a69ba-f6[data-kb-block=\"kb-adv-heading902_2a69ba-f6\"]{margin-top:var(--global-kb-spacing-lg, 3rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading902_2a69ba-f6 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading902_2a69ba-f6[data-kb-block=\"kb-adv-heading902_2a69ba-f6\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading902_2a69ba-f6 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading902_2a69ba-f6[data-kb-block=\"kb-adv-heading902_2a69ba-f6\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading902_2a69ba-f6 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading902_2a69ba-f6\">\u4f5c\u54c1\u4ecb\u7d39<\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading902_29190f-bb, .wp-block-kadence-advancedheading.kt-adv-heading902_29190f-bb[data-kb-block=\"kb-adv-heading902_29190f-bb\"]{margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);font-size:var(--global-kb-font-size-sm, 0.9rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading902_29190f-bb mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading902_29190f-bb[data-kb-block=\"kb-adv-heading902_29190f-bb\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading902_29190f-bb img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading902_29190f-bb[data-kb-block=\"kb-adv-heading902_29190f-bb\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading902_29190f-bb wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading902_29190f-bb\">Commercial Short Form Production Case\uff5cBrand Video Restructuring for a Wellness Shop<br>The original cut was a conventional brand edit from the filming team.<br>In my role as a producer, I restructured the whole narrative flow for social media distribution.<br>I rearranged the sequence, graded colour, balanced the pacing with suitable background music, and integrated marketing slogans to create a version optimized for online viral performance. Included are behind-the-scenes footage, the original director\u2019s cut, and my final revised edit to demonstrate commercial content strategy.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading902_ca2d47-79, .wp-block-kadence-advancedheading.kt-adv-heading902_ca2d47-79[data-kb-block=\"kb-adv-heading902_ca2d47-79\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading902_ca2d47-79 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading902_ca2d47-79[data-kb-block=\"kb-adv-heading902_ca2d47-79\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading902_ca2d47-79 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading902_ca2d47-79[data-kb-block=\"kb-adv-heading902_ca2d47-79\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading902_ca2d47-79 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading902_ca2d47-79\">\u672c\u9805\u76ee\u70ba\u5be6\u9ad4\u990a\u751f\u5e97\u4e4b\u54c1\u724c\u5ba3\u50b3\u5f71\u7247\u3002 \u6700\u521d\u7248\u672c\u70ba\u62cd\u651d\u5718\u968a\u63d0\u4f9b\u4e4b\u5c0e\u6f14\u521d\u526a\u7248\uff0c\u6558\u4e8b\u7bc0\u594f\u504f\u5411\u50b3\u7d71\u54c1\u724c\u7247\u98a8\u683c\uff0c\u8f03\u4e0d\u9069\u5408\u65b0\u5a92\u9ad4\u6d41\u91cf\u50b3\u64ad\u3002<br>\u672c\u4eba\u4ee5\u88fd\u7247\u7b56\u5283\u7684\u8996\u89d2\uff0c\u91cd\u65b0\u898f\u5283\u6574\u90e8\u5f71\u7247\u7684\u5167\u5bb9\u67b6\u69cb\uff1a \u91cd\u65b0\u8abf\u6574\u93e1\u982d\u9806\u5e8f\u3001\u8abf\u6821\u756b\u9762\u8272\u8abf\uff0c\u6311\u9078\u5feb\u6162\u6070\u5230\u597d\u8655\u7684\u80cc\u666f\u97f3\u6a02\uff0c\u4e26\u52a0\u5165\u71df\u92b7\u8ce3\u9ede\u6a19\u8a9e\uff0c\u6253\u78e8\u51fa\u4e00\u5957\u89c0\u611f\u8212\u9069\u3001\u5c08\u70ba\u793e\u4ea4\u5e73\u53f0\u6d41\u91cf\u800c\u8a2d\u8a08\u7684\u5b9a\u7a3f\u7248\u672c\u3002<br>\u9801\u9762\u9644\u4e0a\u62cd\u651d\u82b1\u7d6e\u3001\u539f\u7248\u5c0e\u6f14\u521d\u526a\u3001\u4ee5\u53ca\u672c\u4eba\u512a\u5316\u5f8c\u7684\u6210\u54c1\u4e09\u7248\u5c0d\u7167\uff0c\u7528\u4ee5\u5c55\u793a\u5546\u696d\u5167\u5bb9\u7684\u7b56\u5283\u601d\u7dad\u3002<\/p>\n\n\n<style>.kb-row-layout-id902_544c83-d2 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id902_544c83-d2 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id902_544c83-d2 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id902_544c83-d2 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id902_544c83-d2 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id902_544c83-d2 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id902_544c83-d2 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-row kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column902_7319b5-57 > .kt-inside-inner-col,.kadence-column902_7319b5-57 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column902_7319b5-57 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column902_7319b5-57 > .kt-inside-inner-col{flex-direction:column;}.kadence-column902_7319b5-57 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column902_7319b5-57 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column902_7319b5-57{position:relative;}@media all and (max-width: 1024px){.kadence-column902_7319b5-57 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column902_7319b5-57 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column902_7319b5-57\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading902_b80e76-be, .wp-block-kadence-advancedheading.kt-adv-heading902_b80e76-be[data-kb-block=\"kb-adv-heading902_b80e76-be\"]{padding-bottom:0px;margin-bottom:0px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading902_b80e76-be mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading902_b80e76-be[data-kb-block=\"kb-adv-heading902_b80e76-be\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading902_b80e76-be img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading902_b80e76-be[data-kb-block=\"kb-adv-heading902_b80e76-be\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading902_b80e76-be wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading902_b80e76-be\">\u5546\u696d\u5be6\u62cd\u88fd\u4f5c\u82b1\u7d6e<\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading902_4ed32d-5c, .wp-block-kadence-advancedheading.kt-adv-heading902_4ed32d-5c[data-kb-block=\"kb-adv-heading902_4ed32d-5c\"]{font-size:var(--global-kb-font-size-sm, 0.9rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading902_4ed32d-5c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading902_4ed32d-5c[data-kb-block=\"kb-adv-heading902_4ed32d-5c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading902_4ed32d-5c img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading902_4ed32d-5c[data-kb-block=\"kb-adv-heading902_4ed32d-5c\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading902_4ed32d-5c wp-block-kadence-advancedheading has-theme-palette-5-color has-text-color\" data-kb-block=\"kb-adv-heading902_4ed32d-5c\">Behind The Scenes | Wellness Commercial Production<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column902_48962c-40 > .kt-inside-inner-col,.kadence-column902_48962c-40 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column902_48962c-40 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column902_48962c-40 > .kt-inside-inner-col{flex-direction:column;}.kadence-column902_48962c-40 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column902_48962c-40 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column902_48962c-40{position:relative;}@media all and (max-width: 1024px){.kadence-column902_48962c-40 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column902_48962c-40 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column902_48962c-40\"><div class=\"kt-inside-inner-col\"><style>.kadence-video-popup902_4d297c-e7 .kadence-video-popup-wrap{border-top-color:rgba(255,255,255,0.8);border-top-style:solid;border-right-color:rgba(255,255,255,0.8);border-right-style:solid;border-bottom-color:rgba(255,255,255,0.8);border-bottom-style:solid;border-left-color:rgba(255,255,255,0.8);border-left-style:solid;}.kadence-video-popup902_4d297c-e7 .kadence-video-popup-wrap .kt-video-svg-icon{color:#ffffff;}.kadence-video-popup902_4d297c-e7 .kadence-video-popup-wrap .kt-video-svg-icon > svg{stroke-width:2;}.kadence-video-popup902_4d297c-e7 .kadence-video-popup-wrap .kadence-video-overlay{opacity:0.3;;mix-blend-mode:none;;background:#000000;;}.kadence-video-popup902_4d297c-e7 .kadence-video-popup-wrap:hover .kadence-video-overlay{opacity:0.5;;}.glightbox-kadence-dark.kadence-popup-902_4d297c-e7 .goverlay{background:#000000;opacity:0.8;}.glightbox-container.kadence-popup-902_4d297c-e7 .gclose path, .glightbox-container.kadence-popup-902_4d297c-e7 .gnext path, .glightbox-container.kadence-popup-902_4d297c-e7 .gprev path{fill:#ffffff;}.glightbox-container.kadence-popup-902_4d297c-e7 .gslide-video, .glightbox-container.kadence-popup-902_4d297c-e7 .gvideo-local{max-width:900px !important;}@media all and (max-width: 1024px){.kadence-video-popup902_4d297c-e7 .kadence-video-popup-wrap{border-top-color:rgba(255,255,255,0.8);border-top-style:solid;border-right-color:rgba(255,255,255,0.8);border-right-style:solid;border-bottom-color:rgba(255,255,255,0.8);border-bottom-style:solid;border-left-color:rgba(255,255,255,0.8);border-left-style:solid;}}@media all and (max-width: 767px){.kadence-video-popup902_4d297c-e7 .kadence-video-popup-wrap{border-top-color:rgba(255,255,255,0.8);border-top-style:solid;border-right-color:rgba(255,255,255,0.8);border-right-style:solid;border-bottom-color:rgba(255,255,255,0.8);border-bottom-style:solid;border-left-color:rgba(255,255,255,0.8);border-left-style:solid;}}<\/style>\n<div class=\"wp-block-kadence-videopopup kadence-video-popup902_4d297c-e7\"><div class=\"kadence-video-popup-wrap kadence-video-noshadow\"><div class=\"kadence-video-intrinsic \"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/evan.ebcmindset.com\/wp-content\/uploads\/2026\/07\/7\u67088\u65e5-13.png\" alt=\"\" width=\"1080\" height=\"1920\" class=\"kadence-video-poster wp-image-916\" srcset=\"https:\/\/evan.ebcmindset.com\/wp-content\/uploads\/2026\/07\/7\u67088\u65e5-13.png 1080w, https:\/\/evan.ebcmindset.com\/wp-content\/uploads\/2026\/07\/7\u67088\u65e5-13-169x300.png 169w, https:\/\/evan.ebcmindset.com\/wp-content\/uploads\/2026\/07\/7\u67088\u65e5-13-576x1024.png 576w, https:\/\/evan.ebcmindset.com\/wp-content\/uploads\/2026\/07\/7\u67088\u65e5-13-768x1365.png 768w, https:\/\/evan.ebcmindset.com\/wp-content\/uploads\/2026\/07\/7\u67088\u65e5-13-864x1536.png 864w, https:\/\/evan.ebcmindset.com\/wp-content\/uploads\/2026\/07\/7\u67088\u65e5-13-7x12.png 7w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><div class=\"kadence-video-overlay\"><\/div><button class=\"kadence-video-popup-link kadence-video-type-local\" data-popup-class=\"kadence-popup-902_4d297c-e7\" data-effect=\"none\" data-popup-id=\"kadence-local-video-902_4d297c-e7\" data-popup-auto=\"true\" data-youtube-cookies=\"false\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_play kt-video-svg-icon kt-video-svg-icon-style-default kt-video-svg-icon-fas play kt-video-play-animation-none kt-video-svg-icon-size-auto\"><svg viewBox=\"0 0 448 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  role=\"img\"><title>Play<\/title><path d=\"M424.4 214.7L72.4 6.6C43.8-10.3 0 6.1 0 47.9V464c0 37.5 40.7 60.1 72.4 41.3l352-208c31.4-18.5 31.5-64.1 0-82.6z\"\/><\/svg><\/span><\/button><\/div><\/div><div id=\"kadence-local-video-902_4d297c-e7\" class=\"mfp-hide mfp-with-anim kadence-local-video-popup-wrap\"><video class=\"kadence-local-video-popup\" controls preload=\"metadata\" src=\"https:\/\/evan.ebcmindset.com\/wp-content\/uploads\/2026\/07\/mmexport1783217852364.mp4\"><\/video><\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id902_bff717-7b > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id902_bff717-7b > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id902_bff717-7b > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id902_bff717-7b > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id902_bff717-7b > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id902_bff717-7b > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id902_bff717-7b alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-row kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column902_337867-f7 > .kt-inside-inner-col,.kadence-column902_337867-f7 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column902_337867-f7 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column902_337867-f7 > .kt-inside-inner-col{flex-direction:column;}.kadence-column902_337867-f7 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column902_337867-f7 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column902_337867-f7{position:relative;}@media all and (max-width: 1024px){.kadence-column902_337867-f7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column902_337867-f7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column902_337867-f7\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading902_f553e3-20, .wp-block-kadence-advancedheading.kt-adv-heading902_f553e3-20[data-kb-block=\"kb-adv-heading902_f553e3-20\"]{margin-top:0px;margin-bottom:0px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading902_f553e3-20 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading902_f553e3-20[data-kb-block=\"kb-adv-heading902_f553e3-20\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading902_f553e3-20 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading902_f553e3-20[data-kb-block=\"kb-adv-heading902_f553e3-20\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading902_f553e3-20 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading902_f553e3-20\">\u539f\u7248\u5c0e\u6f14\u521d\u526a\u7248\u672c<\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading902_d32e90-1f, .wp-block-kadence-advancedheading.kt-adv-heading902_d32e90-1f[data-kb-block=\"kb-adv-heading902_d32e90-1f\"]{font-size:var(--global-kb-font-size-sm, 0.9rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading902_d32e90-1f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading902_d32e90-1f[data-kb-block=\"kb-adv-heading902_d32e90-1f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading902_d32e90-1f img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading902_d32e90-1f[data-kb-block=\"kb-adv-heading902_d32e90-1f\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading902_d32e90-1f wp-block-kadence-advancedheading has-theme-palette-5-color has-text-color\" data-kb-block=\"kb-adv-heading902_d32e90-1f\">Original Director\u2019s Traditional Brand Cut<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column902_34c58d-43 > .kt-inside-inner-col,.kadence-column902_34c58d-43 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column902_34c58d-43 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column902_34c58d-43 > .kt-inside-inner-col{flex-direction:column;}.kadence-column902_34c58d-43 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column902_34c58d-43 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column902_34c58d-43{position:relative;}@media all and (max-width: 1024px){.kadence-column902_34c58d-43 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column902_34c58d-43 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column902_34c58d-43\"><div class=\"kt-inside-inner-col\"><style>.kadence-video-popup902_135c86-50 .kadence-video-popup-wrap{border-top-color:rgba(255,255,255,0.8);border-top-style:solid;border-right-color:rgba(255,255,255,0.8);border-right-style:solid;border-bottom-color:rgba(255,255,255,0.8);border-bottom-style:solid;border-left-color:rgba(255,255,255,0.8);border-left-style:solid;}.kadence-video-popup902_135c86-50 .kadence-video-popup-wrap .kt-video-svg-icon{color:#ffffff;}.kadence-video-popup902_135c86-50 .kadence-video-popup-wrap .kt-video-svg-icon > svg{stroke-width:2;}.kadence-video-popup902_135c86-50 .kadence-video-popup-wrap .kadence-video-overlay{opacity:0.3;;mix-blend-mode:none;;background:#000000;;}.kadence-video-popup902_135c86-50 .kadence-video-popup-wrap:hover .kadence-video-overlay{opacity:0.5;;}.glightbox-kadence-dark.kadence-popup-902_135c86-50 .goverlay{background:#000000;opacity:0.8;}.glightbox-container.kadence-popup-902_135c86-50 .gclose path, .glightbox-container.kadence-popup-902_135c86-50 .gnext path, .glightbox-container.kadence-popup-902_135c86-50 .gprev path{fill:#ffffff;}.glightbox-container.kadence-popup-902_135c86-50 .gslide-video, .glightbox-container.kadence-popup-902_135c86-50 .gvideo-local{max-width:900px !important;}@media all and (max-width: 1024px){.kadence-video-popup902_135c86-50 .kadence-video-popup-wrap{border-top-color:rgba(255,255,255,0.8);border-top-style:solid;border-right-color:rgba(255,255,255,0.8);border-right-style:solid;border-bottom-color:rgba(255,255,255,0.8);border-bottom-style:solid;border-left-color:rgba(255,255,255,0.8);border-left-style:solid;}}@media all and (max-width: 767px){.kadence-video-popup902_135c86-50 .kadence-video-popup-wrap{border-top-color:rgba(255,255,255,0.8);border-top-style:solid;border-right-color:rgba(255,255,255,0.8);border-right-style:solid;border-bottom-color:rgba(255,255,255,0.8);border-bottom-style:solid;border-left-color:rgba(255,255,255,0.8);border-left-style:solid;}}<\/style>\n<div class=\"wp-block-kadence-videopopup kadence-video-popup902_135c86-50\"><div class=\"kadence-video-popup-wrap kadence-video-noshadow\"><div class=\"kadence-video-intrinsic \"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/evan.ebcmindset.com\/wp-content\/uploads\/2026\/07\/7\u67088\u65e5-12.png\" alt=\"\" width=\"1080\" height=\"1920\" class=\"kadence-video-poster wp-image-915\" srcset=\"https:\/\/evan.ebcmindset.com\/wp-content\/uploads\/2026\/07\/7\u67088\u65e5-12.png 1080w, https:\/\/evan.ebcmindset.com\/wp-content\/uploads\/2026\/07\/7\u67088\u65e5-12-169x300.png 169w, https:\/\/evan.ebcmindset.com\/wp-content\/uploads\/2026\/07\/7\u67088\u65e5-12-576x1024.png 576w, https:\/\/evan.ebcmindset.com\/wp-content\/uploads\/2026\/07\/7\u67088\u65e5-12-768x1365.png 768w, https:\/\/evan.ebcmindset.com\/wp-content\/uploads\/2026\/07\/7\u67088\u65e5-12-864x1536.png 864w, https:\/\/evan.ebcmindset.com\/wp-content\/uploads\/2026\/07\/7\u67088\u65e5-12-7x12.png 7w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><div class=\"kadence-video-overlay\"><\/div><a class=\"kadence-video-popup-link kadence-video-type-external\" href=\"https:\/\/www.youtube.com\/watch?v=hENE4cZysCg?feature=share\" role=\"button\" data-popup-class=\"kadence-popup-902_135c86-50\" data-effect=\"none\" data-popup-id=\"kadence-local-video-902_135c86-50\" data-popup-auto=\"true\" data-youtube-cookies=\"false\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_play kt-video-svg-icon kt-video-svg-icon-style-default kt-video-svg-icon-fas play kt-video-play-animation-none kt-video-svg-icon-size-auto\"><svg viewBox=\"0 0 448 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  role=\"img\"><title>Play<\/title><path d=\"M424.4 214.7L72.4 6.6C43.8-10.3 0 6.1 0 47.9V464c0 37.5 40.7 60.1 72.4 41.3l352-208c31.4-18.5 31.5-64.1 0-82.6z\"\/><\/svg><\/span><\/a><\/div><\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id902_9c8b65-5c > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id902_9c8b65-5c > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id902_9c8b65-5c > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id902_9c8b65-5c > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id902_9c8b65-5c > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id902_9c8b65-5c > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id902_9c8b65-5c alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-row kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column902_b10176-54 > .kt-inside-inner-col,.kadence-column902_b10176-54 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column902_b10176-54 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column902_b10176-54 > .kt-inside-inner-col{flex-direction:column;}.kadence-column902_b10176-54 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column902_b10176-54 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column902_b10176-54{position:relative;}@media all and (max-width: 1024px){.kadence-column902_b10176-54 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column902_b10176-54 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column902_b10176-54\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading902_0fecb6-04, .wp-block-kadence-advancedheading.kt-adv-heading902_0fecb6-04[data-kb-block=\"kb-adv-heading902_0fecb6-04\"]{padding-bottom:0px;margin-bottom:0px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading902_0fecb6-04 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading902_0fecb6-04[data-kb-block=\"kb-adv-heading902_0fecb6-04\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading902_0fecb6-04 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading902_0fecb6-04[data-kb-block=\"kb-adv-heading902_0fecb6-04\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading902_0fecb6-04 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading902_0fecb6-04\">\u88fd\u7247\u512a\u5316\u91cd\u7de8\u7248\u672c\uff5c\u65b0\u5a92\u9ad4\u6d41\u91cf\u8abf\u6821<\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading902_3e73fa-67, .wp-block-kadence-advancedheading.kt-adv-heading902_3e73fa-67[data-kb-block=\"kb-adv-heading902_3e73fa-67\"]{font-size:var(--global-kb-font-size-sm, 0.9rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading902_3e73fa-67 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading902_3e73fa-67[data-kb-block=\"kb-adv-heading902_3e73fa-67\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading902_3e73fa-67 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading902_3e73fa-67[data-kb-block=\"kb-adv-heading902_3e73fa-67\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading902_3e73fa-67 wp-block-kadence-advancedheading has-theme-palette-5-color has-text-color\" data-kb-block=\"kb-adv-heading902_3e73fa-67\">Producer\u2019s Optimised Social Media Edit<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column902_43e1b1-61 > .kt-inside-inner-col,.kadence-column902_43e1b1-61 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column902_43e1b1-61 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column902_43e1b1-61 > .kt-inside-inner-col{flex-direction:column;}.kadence-column902_43e1b1-61 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column902_43e1b1-61 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column902_43e1b1-61{position:relative;}@media all and (max-width: 1024px){.kadence-column902_43e1b1-61 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column902_43e1b1-61 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column902_43e1b1-61\"><div class=\"kt-inside-inner-col\"><style>.kadence-video-popup902_dfd93e-e2 .kadence-video-popup-wrap{border-top-color:rgba(255,255,255,0.8);border-top-style:solid;border-right-color:rgba(255,255,255,0.8);border-right-style:solid;border-bottom-color:rgba(255,255,255,0.8);border-bottom-style:solid;border-left-color:rgba(255,255,255,0.8);border-left-style:solid;}.kadence-video-popup902_dfd93e-e2 .kadence-video-popup-wrap .kt-video-svg-icon{color:#ffffff;}.kadence-video-popup902_dfd93e-e2 .kadence-video-popup-wrap .kt-video-svg-icon > svg{stroke-width:2;}.kadence-video-popup902_dfd93e-e2 .kadence-video-popup-wrap .kadence-video-overlay{opacity:0.3;;mix-blend-mode:none;;background:#000000;;}.kadence-video-popup902_dfd93e-e2 .kadence-video-popup-wrap:hover .kadence-video-overlay{opacity:0.5;;}.glightbox-kadence-dark.kadence-popup-902_dfd93e-e2 .goverlay{background:#000000;opacity:0.8;}.glightbox-container.kadence-popup-902_dfd93e-e2 .gclose path, .glightbox-container.kadence-popup-902_dfd93e-e2 .gnext path, .glightbox-container.kadence-popup-902_dfd93e-e2 .gprev path{fill:#ffffff;}.glightbox-container.kadence-popup-902_dfd93e-e2 .gslide-video, .glightbox-container.kadence-popup-902_dfd93e-e2 .gvideo-local{max-width:900px !important;}@media all and (max-width: 1024px){.kadence-video-popup902_dfd93e-e2 .kadence-video-popup-wrap{border-top-color:rgba(255,255,255,0.8);border-top-style:solid;border-right-color:rgba(255,255,255,0.8);border-right-style:solid;border-bottom-color:rgba(255,255,255,0.8);border-bottom-style:solid;border-left-color:rgba(255,255,255,0.8);border-left-style:solid;}}@media all 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Opened with a high-impact cupping shot within the first 3 seconds to grab instant attention, matched with a brand-new atmospheric background track to build premium spa professionalism. Gradually transitioned into store ambience, interior environment and service introduction with a refreshed narrative flow. Closed the video with a concise brand slogan to strengthen brand memory and complete the commercial storytelling arc.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Commercial Short Form Production Case Brand Video Restructuring for a Wellness Shop \u4f5c\u54c1\u4ecb\u7d39 Commercial Short Form Production Case\uff5cBrand Video Restructuring for a Wellness ShopThe original cut was a conventional brand edit from the filming team.In my role as a producer, I restructured the whole narrative flow for social media distribution.I rearranged the sequence, graded colour,&#8230;<\/p>","protected":false},"author":1,"featured_media":866,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","_joinchat":[],"footnotes":""},"categories":[18,22,20,19],"tags":[34,35,36],"class_list":["post-902","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-creative-projects","category-digital-marketing","category-short-form-video","tag-behind-the-scenes","tag-directors-cut","tag-producers-optimised-cut"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brand Video Restructuring for a Wellness Shop | Evan Wong | Digital Strategy &amp; 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